Because content marketing is key to pretty much every aspect of our digital marketing campaigns, you’ll be doing more than just write blog posts or post on social media. This job title is quite general, so your skills should be just as varied. You should have a speciality plus a mid-level knowledge of multi-media marketing strategies if your goal is to become a content marketing manager.
Digital content marketers should be able to understand how to use a range of media types for engagement and conversion. Text, video, images, and even audio are all in demand. A content marketer must ensure that they are offering on-brand, quality content and be able to show that it’s effective in the context of a company’s marketing and business goals.
Where does the volunteering take place?
How many hours would I be expected to work?
There are volunteering positions with more sociable hours, but sound is a calling and the people you get to socialise with are probably those you want to be with anyway! There are long hours and often extremely hectic schedules, but that’s nothing to worry about if you’re making your favourite band tick, right? And, it’s only once a month for 10 months of the year.
How long would the volunteering last for?
What sort of work would I be doing if I volunteered?
If you’re a little more technically oriented and this feels like it could be your thing, you need to get to know data, but not just the numbers end of things. You’re going to have to understand how the numbers relate to qualitative aspects of a business, its goals, and its marketing strategy.
While it wouldn’t be an SEO specialist’s job to apply these things necessarily, they must be able to communicate what the numbers mean to the other people on their team who aren’t experts. Thus, having a good understanding of how to translate and report data in a way that is understandable is critical for being a high-level SEO specialist.
That being said, anyone going into digital marketing should at least have a basic understanding of how SEO works because it will be one of the main topics of conversation.
Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
The Social Media Manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves searchers’ needs the best). It’s clear then that managing content should be part of the Social Media Manager’s Job Description.
- Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
- Identify and improve organisational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
- Create a regular publishing schedule and promote content through social advertising.
- Leverage the right tools to manage your content.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
- Manage or oversee all social advertising campaigns.
- Act as a content editor, where they curate existing content and coordinate writers
- Be in charge of email marketing campaigns
- Develop and implement a content calendar and strategy
- Use Photoshop or video editing software to edit and publish visual content
- Write and publish relevant blogs, social, and web content